Tag: News

13
Oct

Love Brand use our Model Shoot Service

Love Brand – A ModelShoot

Love Brand have been using UShoot for a while now and we are always excited to have them come in. We love their brand, we love their philosophy and we love their clothes.

Oliver wanted something different from this shoot though. He wanted to use our modelshoot service which we have recently developed.

We were more than happy to oblige him.

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23
Aug

Bring your photos to life! The Animation Guys use UShoot for their Stop-motion Animation

About Stop Motion Animation

Stop-motion animation is a visual storytelling form that conjures the illusion of movement by combining multiple stills to create motion and convey an idea.

This is one of the simplest, most fun animation techniques.

All you need is a camera, a computer, and your imagination.

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19
Aug

Creative Product Photography with Penelope Hope

Creative Product Photography with Penelope Hope

We are, though we might pretend other wise at times, a bunch of creatives at UShoot and do love a bit of creative product photography.

So when Nadia from Penelope Hope called in and enquired if we could get creative with the product photography for her new range of Aprons, we immediately said yes. It wasn’t until later when we’d opened up the box she sent us and had a look at them that we realised just how much fun we were going to have!

Have a look at our 9 Creative Product Photography Ideas

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17
Jul

Gorgeous silk womens wear with the comfort of pyjamas by MaiMei

MAIMEI’S luxury silk women’s wear

Amber identified a niche in the market when she began working from home. She lived in her beloved pjs, boyfriend shirts and oversized jumpers – the aim was to be comfortable, however this left her feeling a little caught out when the doorbell would ring. She wanted effortless clothing that would make her feel good in body and in mind.

Having found nothing that hit the spot, she recognised a growing need for easy to wear womenswear, that’s as comfortable as it is elegant, so created a collection of tailored silk clothing that would feel like her favourite pyjamas, but look like evening wear.

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08
Jul

Flower Power with Iris & Bee

Iris & Bee is all about flowers.

Prints and paintings and we think they have some just gorgeous art.

They came across the all too familiar problem of how to digitise their art. It can be done at home of course, set up a little studio, try and get a shot precisely head on, or perhaps artistically create a background out of some cleverly folded sheets. This however, isn’t ideal. The consistency is never quite right, and the lighting will likely be off so the colours aren’t good representations.

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25
Jun

THE smARTest PROJECT

A brand new ethical art organisation based in London that instils more fairness, more originality and more diversity in the International Art scene.

Their artists are based in Haiti, meaning despite their obvious and undeniable talent they have a restricted access to the international art market. Thus the THE smARTest PROJECT was born, to stimulate equity for these artists gain them the rewards and exposure they deserve.

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21
Jun

TAG – Fine Art

Our machines make digitising art an absolute doddle.

It is no surprise then that we get quite a lot of art coming through our doors.

TAG fine arts launched in 2006. They are based in the same building as us in Islington. They have a assortment of fantastic artist using various different mediums. From sculpture to huge prints. All of this need digitising which has previously been a huge problem for them.

However, over the last couple of years that we’ve been based in the BDC we have developed a great relationship with them and now every time they get a new piece in, they wander up the corridor and pop-in.

The above is a piece by Loraine Rutt who has been making maps from clay for over 25 years. It is a piece called ‘Segment: Land and Sea’ and is made up of 24 Porcelain globe segments.

Having us so near is immensely useful for them. But the main benefit from our studio is the machines. It simplifies and speeds up the entire process for them. Making it easier and more efficient than ever before.

Find them and TAG FINE ARTS

15
Jun

Oh… my! Kidswear

Oh… my! Kidswear is a new fashion label created by Johnathon Swead and Anna Davies. The idea was to create a ‘quintessentially British brand with an eccentric twist.’ They combine simple lines with fabulous, eye-catching design details. Those striking designs on high-quality fabric make their clothing unique.

Bright colours and bold patterns. To capture this in their photography and infuse life into their product requires intense attention to detail and excellent lighting. With our machines these challenges are simplified a great deal making the shooting process smoother, more efficient and more effective.

We absolutely love this pairing of the simplicity of the cut with the complexity of design and print that makes these stand out.

Check out there website HERE

15
Jun

William Yeoward

William Yeoward is considered one of the design scene’s leading creative forces, famed for creating elegance and comfort at home. Designer of truly beautiful products including furniture, crystal, lighting and many other accessories. We love his gorgeous upholstery and curtain fabrics and soft furnishings.

They sent in five carpets the biggest of which was over two metres wide and 3 metres long. Such a vast product presents a rather obvious problem. As we helped carry the rugs in from the van we worried. These were the biggest things we had ever shot.

In the end we were worrying over nothing. Admittedly heavy, awkward but we all piled in to help. And with two people to lift and style then hold in place on our flatbed table and another to shoot it was remarkably simple.

For these we took four shots, and in post-production comped the final image together, giving the full image. For items lie this our horizontal machine is perfect and it is a relatively simple and easy process to post-produce these into one cohesive image ready for use online.

Check out their website HERE

07
Jun

Oxford Shirts

Oxford Shirts started over 30 years ago and has gone from strength to strength over the years, gradually evolving from knitwear into having full collections of Men’s, Ladie’s, and Children’s wear. Based in the picturesque market town of Burford in the Cotswolds their first shop has expanded over the years. They now have a space of 8 shop frontages, all sympathetically designed to incorporate the buildings heritage and character.

Their clothes are high quality designer fashion wear. They recently sent on a selection of men’s shirts for us to shoot. Their shirts come a variety of colours and designs, from the more ‘out-there’ designs to simple or bold block colours.

The brief for their shirt was detail and flat lay shots of the shirts requiring a careful and very precise uniformity to the imagery. This would regularly require a large amount of post-production, resizing, cropping, and using an overlay feature to perfectly replicate the imagery.

Our machines, with set lighting, and a handy overly feature allow us to style and shoot the shirts in precisely the same way on our flatbed Styleshoot machine quicky and efficiently every time, removing the need for extensive post-production. This uniformity allows for a neat display of the product both online and in print that shows clearly the difference in each shirts colour and print.

All our images go through a rigorous quality control process, which sometimes entails tweaking or even re-shooting of products to ensure the highest standards.