The Royal Academy have been using our services for a while now. They need product shots for online store. Their shop has a range of giftware; jewellery, scarves, calendars and more. They also have a range of art catalogues and prints that need digitising. However, this poses a unique problem. Getting a high enough quality image of these can be difficult. Whilst the product itself is simple, the prints, can be large, the catalogues awkward.
The Royal Academy of Arts has a unique position in being an independent, privately funded institution led by eminent artists and architects whose purpose is to promote the creation, enjoyment and appreciation of the visual arts through exhibitions, education and debate.
They have an extensive range of high-quality products from top designers and Royal Academicians. Often, but not exclusively inspired by the Royal Academy’s exhibitions, these items have been specially selected by the award-winning RA Merchandise team.
It is important that the digital representation resembles the actuality as closely as possible, meaning the image quality has to be very good.
The range of product, the required styling, along with adjusting lighting, and followed by extensive post-production would make this process long, and expensive with a traditional photography studio.
However, our machines can do it all. Our flatbed machine is especially excellent at digitising prints and fine artwork. At 111″ long and 85″ wide it is big enough to shoot all but the largest pieces, rendering a perfect cut out PNG every time in under 1 minute. Easy, time and cost efficient.