Tag: color

21
Sep

We see Chums and Little Circle in our Studio

With the end of the summer holidays and a new season starting it is a busy time in the studio.

A few people getting final shots done for their AW/17 ranges and some with SS/18 lined up. So, it’s not surprising we’ve had a busy few weeks, from gift-ware, to artwork all the way across to high end fashion, casual menswear and children’s costumes.

Here is just a couple of recent people we’ve had in.

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21
Sep

HBB use the whole UShoot Studio

The Healthy Back Bag

The Healthy Back Bag is about bags for everybody for every occasion.

Designed with their unique patented teardrop shape their bags are unique in style, and function.

The bags combine comfort, practicality, and fashion all in one. No easy task.

The single-strap and teardrop shape are designed to spread weight down your spine making heavy loads feel lighter and making it good for your back, thus the name.

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13
Sep

Absolutely Mesmerising Light Painting

What is it?

Otherwise known as long exposure photography, light painting is a pet passion of ours in the studio.

A ‘light painting’ is created by the movement of a light or lights, using a slow camera shutter speed. This type of photography requires a long exposure (typically from one second to ten seconds), it is usually done at night or in an unlighted room. The smallest margins can, like a small amount of outside light, dramatically impact the final image, which makes it a difficult technique to get right.

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13
Sep

Shooting Fur and Lace is a Doddle with UShoot

The difficulties of shooting fur and lace and then cutting out and post-producing it in Photoshop are legendary.

With fur (or hair) you have to cut and then feather the edges, which creates and effect like the reality. It is quite painstaking and time-consuming and the end result isn’t a completely accurate representation of the product.

With lace, well there are a few options, but no shortcuts. You have to carefully cut it out.

However, with our StyleShoot machines these problems are erased. The intelligent software incorporated in the machine identifies and cuts out the background on a pixel level.

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24
Aug

The UShoot team excited for Comicon ready to strut our stuff

We get a huge range of awesome stuff coming through the studio. The broad variety of items are a testament to the versatility of our machines (and our stylists), but there are some things that get us a little more excited.

Being Marvel fans amongst other things, one  of the more exciting things is coming to our building the BDC

London Super Comic Con (LSCC) is preparing to take over our office building for their 3 day comic spectacular.

Thousands of comic fans will descend to experience the Super Comic world, meeting their heroes and socialising with other true fans. Special appearances will also be made by epic comic inspirations such as award-wining Marvel legend Brian Michael Bendis and Valiant, the award-winning publisher.

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23
Aug

Sixteen47 shoot amazing plus-size mannequin photography at UShoot

How Sixteen47 shoot their amazing plus sized clothing with UShoot Studios.

Consumers want honesty. And traditionally the fashion market place has not been a particularly honest place. Plus-sized clothing is often shot on models who fall on the rather slim side. What this means when shopping online for plus-sized clothing is that you can’t get a real sense of what the clothes would look like.

Every fashion consumer is concerned with fit and flattering designs. So, it’s impractical for a shopper to gauge an item on a size 14 model when she actually wants to purchase a size 20.

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19
Aug

Creative Product Photography with Penelope Hope

Creative Product Photography with Penelope Hope

We are, though we might pretend other wise at times, a bunch of creatives at UShoot and do love a bit of creative product photography.

So when Nadia from Penelope Hope called in and enquired if we could get creative with the product photography for her new range of Aprons, we immediately said yes. It wasn’t until later when we’d opened up the box she sent us and had a look at them that we realised just how much fun we were going to have!

Have a look at our 9 Creative Product Photography Ideas

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10
Aug

Do you need video on your ecommerce site?

Do you need video on your ecommerce site?

Video is currently still a massively under-utilised format yet it is incredibly popular. Youtube is now the second biggest search engine after Google. With an estimated 1.5 billion monthly users, just behind Google’s estimated 1.6 billion.

If you want to storm ahead of the competition, and take your ecommerce site to the next level, it would make sense then to consider video.

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02
Aug

9 Creative Product Photography Ideas

Why would you need Creative Product Photography?

The online market place is continually demanding innovation in the way products are being presented. This is being led by the big brands and fashion houses who have the resource to continually create creative product photography ideas: resulting in extraordinary, gripping imagery.

This is due to the advancement of technology, making it quicker and easier to shop online, meaning that in 2017, we have reached a time where people actually buy more online than they do in-store.

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15
Jul

Mini-la-Mode: Oh Baby

Mini-la-Mode was founded by Fee Drummond whose career in fashion, design and handmade collections spans over a decade. While pregnant with her son and setting up her nursery, she noticed that high quality handmade baby clothes and bedding with nostalgia of traditional English style were not easy to find.

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