Oxford Shirts started over 30 years ago and has gone from strength to strength over the years, gradually evolving from knitwear into having full collections of Men’s, Ladie’s, and Children’s wear. Based in the picturesque market town of Burford in the Cotswolds their first shop has expanded over the years. They now have a space of 8 shop frontages, all sympathetically designed to incorporate the buildings heritage and character.
Their clothes are high quality designer fashion wear. They recently sent on a selection of men’s shirts for us to shoot. Their shirts come a variety of colours and designs, from the more ‘out-there’ designs to simple or bold block colours.
The brief for their shirt was detail and flat lay shots of the shirts requiring a careful and very precise uniformity to the imagery. This would regularly require a large amount of post-production, resizing, cropping, and using an overlay feature to perfectly replicate the imagery.
Our machines, with set lighting, and a handy overly feature allow us to style and shoot the shirts in precisely the same way on our flatbed Styleshoot machine quicky and efficiently every time, removing the need for extensive post-production. This uniformity allows for a neat display of the product both online and in print that shows clearly the difference in each shirts colour and print.
All our images go through a rigorous quality control process, which sometimes entails tweaking or even re-shooting of products to ensure the highest standards.