Do you need video on your ecommerce site?
Video is currently still a massively under-utilised format yet it is incredibly popular. Youtube is now the second biggest search engine after Google. With an estimated 1.5 billion monthly users, just behind Google’s estimated 1.6 billion.
If you want to storm ahead of the competition, and take your ecommerce site to the next level, it would make sense then to consider video.
Why is Video Important?
We thought it best to demonstrate with a video…
It’s not enough to just say that videos improve engagement rate, although they do. But videos actually increase time spent viewing the page. People would much rather watch a video than read a description.
Product pages enhanced with video see and average lift in session duration of 340%
It’s nothing to do with laziness, it’s simply that a video allows you to absorb more information quicker. Pair this faster information absorption with holding their attention longer and number two on this list shouldn’t come as a surprise…
Shopping online can be daunting, because far too often a product doesn’t look exactly like the image. And from stills you can’t get a good sense of it, especially with clothing, where you want to understand how it fits and how it moves.
Product pages with videos see 37% more add-to-cart conversions than pages without video
Videos allow people to see and understand the product better
Videos boost consumer confidence
As we mentioned before, video has the ability to convey an incredible amount of information very quickly. People who view videos are much less likely t return a product, and perhaps because of ths they are much more likely to revisit the site and make further purchases from them.
45% of consumers would re-visit online retailers if they have product videos on their pages
Another way to put it is that videos allow you to control the expectations of the consumer better, giving them more product information quicker.
Google Loves videos almost as much as we do
Google displays a mix of search result which includes video, images, news and maps. So by having video on your site you are giving yourself an extra chance of ranking (especially if it’s tagged with your keywords).
Pages with video content see an increase of 157% in organic traffic from search engines
Research also shows that Google favours and prioritises sites with video. Product videos (ideally hosted with YouTube, a Google owned company) will thus gain you a greater chance of ranking in search engines.
Stats are from this source. Need more convincing? Check out this article: 9 stats that prove the Power of Video in Marketing
Video Shoot at Ushoot
There are different kinds of video that you can use on your site.
Everything from explainer videos to simple product videos that allow you to add a small model clip of the product, as ASOS are now doing on most of their product pages.
For the longer more detailed videos, you will likely need to outsource the production, as a bad video, is worse than no video at all.
And we know just the guys The Animation Guys who are in the office right next door to us, produce fantastic video content for a huge variety of brands including some big names like: Compare the Market, Coca Cola, Royal London, and now are proud to work very closely with The Drum, the UK’s leading marketing magazine.
However, for simple animations there are loads of websites you can find advice and
In the studio we have been working on a process to streamline product photography, so that you come away from your session with absolutely everything that you need!
This now includes model shots, but also short product video which is run in tangent with the model shoot.