Category: Product Photography
With the end of the summer holidays and a new season starting it is a busy time in the studio.
A few people getting final shots done for their AW/17 ranges and some with SS/18 lined up. So, it’s not surprising we’ve had a busy few weeks, from gift-ware, to artwork all the way across to high end fashion, casual menswear and children’s costumes.
Here is just a couple of recent people we’ve had in.
The Healthy Back Bag
The Healthy Back Bag is about bags for everybody for every occasion.
Designed with their unique patented teardrop shape their bags are unique in style, and function.
The bags combine comfort, practicality, and fashion all in one. No easy task.
The single-strap and teardrop shape are designed to spread weight down your spine making heavy loads feel lighter and making it good for your back, thus the name.
How Sixteen47 shoot their amazing plus sized clothing with UShoot Studios.
Consumers want honesty. And traditionally the fashion market place has not been a particularly honest place. Plus-sized clothing is often shot on models who fall on the rather slim side. What this means when shopping online for plus-sized clothing is that you can’t get a real sense of what the clothes would look like.
Every fashion consumer is concerned with fit and flattering designs. So, it’s impractical for a shopper to gauge an item on a size 14 model when she actually wants to purchase a size 20.
Creative Product Photography with Penelope Hope
We are, though we might pretend other wise at times, a bunch of creatives at UShoot and do love a bit of creative product photography.
So when Nadia from Penelope Hope called in and enquired if we could get creative with the product photography for her new range of Aprons, we immediately said yes. It wasn’t until later when we’d opened up the box she sent us and had a look at them that we realised just how much fun we were going to have!
Do you need video on your ecommerce site?
Video is currently still a massively under-utilised format yet it is incredibly popular. Youtube is now the second biggest search engine after Google. With an estimated 1.5 billion monthly users, just behind Google’s estimated 1.6 billion.
If you want to storm ahead of the competition, and take your ecommerce site to the next level, it would make sense then to consider video.
Model shots vs. Product Shots
When considering your product imagery you have to take into account the multiple purposes your imagery will be used.
You will need lifestyle imagery that can be used in line with your brand. This provides a distinct number of problems from choosing your model, and photographer, to sourcing locations, and planning each shot down to the finest details.
How has product photography changed?
Product photography has changed because how it is used has changed. Back in the day, almost all purchases were made in store, with a few from catalogue, mail-order or over the phone. However, with the advancement of technology online shopping has exploded and consumers are now buying more things online than all the previously mentioned methods combined. Continue Reading..
Why would you need Creative Product Photography?
The online market place is continually demanding innovation in the way products are being presented. This is being led by the big brands and fashion houses who have the resource to continually create creative product photography ideas: resulting in extraordinary, gripping imagery.
This is due to the advancement of technology, making it quicker and easier to shop online, meaning that in 2017, we have reached a time where people actually buy more online than they do in-store.
The big fashion market place is moving inexorably towards leading with model shots supported by product imagery. However, this is hard for smaller companies to compete with.
So with our full package, combining model shots with our Styleshoot machines we have a photography studio that can produce high quality model shots as well as simple product shots all in the same place, making the process of getting your photography much more efficient.
Amber identified a niche in the market when she began working from home. She lived in her beloved pjs, boyfriend shirts and oversized jumpers – the aim was to be comfortable, however this left her feeling a little caught out when the doorbell would ring. She wanted effortless clothing that would make her feel good in body and in mind.
Having found nothing that hit the spot, she recognised a growing need for easy to wear womenswear, that’s as comfortable as it is elegant, so created a collection of tailored silk clothing that would feel like her favourite pyjamas, but look like evening wear.