Category: Product photography advice
Creative Product Photography with Penelope Hope
We are, though we might pretend other wise at times, a bunch of creatives at UShoot and do love a bit of creative product photography.
So when Nadia from Penelope Hope called in and enquired if we could get creative with the product photography for her new range of Aprons, we immediately said yes. It wasn’t until later when we’d opened up the box she sent us and had a look at them that we realised just how much fun we were going to have!
Do you need video on your ecommerce site?
Video is currently still a massively under-utilised format yet it is incredibly popular. Youtube is now the second biggest search engine after Google. With an estimated 1.5 billion monthly users, just behind Google’s estimated 1.6 billion.
If you want to storm ahead of the competition, and take your ecommerce site to the next level, it would make sense then to consider video.
Model shots vs. Product Shots
When considering your product imagery you have to take into account the multiple purposes your imagery will be used.
You will need lifestyle imagery that can be used in line with your brand. This provides a distinct number of problems from choosing your model, and photographer, to sourcing locations, and planning each shot down to the finest details.
How has product photography changed?
Product photography has changed because how it is used has changed. Back in the day, almost all purchases were made in store, with a few from catalogue, mail-order or over the phone. However, with the advancement of technology online shopping has exploded and consumers are now buying more things online than all the previously mentioned methods combined. Continue Reading..