How Sixteen47 shoot their amazing plus sized clothing with UShoot Studios.
Consumers want honesty. And traditionally the fashion market place has not been a particularly honest place. Plus-sized clothing is often shot on models who fall on the rather slim side. What this means when shopping online for plus-sized clothing is that you can’t get a real sense of what the clothes would look like.
Every fashion consumer is concerned with fit and flattering designs. So, it’s impractical for a shopper to gauge an item on a size 14 model when she actually wants to purchase a size 20.