Category: Jewellery

13
Sep

Shooting Fur and Lace is a Doddle with UShoot

The difficulties of shooting fur and lace and then cutting out and post-producing it in Photoshop are legendary.

With fur (or hair) you have to cut and then feather the edges, which creates and effect like the reality. It is quite painstaking and time-consuming and the end result isn’t a completely accurate representation of the product.

With lace, well there are a few options, but no shortcuts. You have to carefully cut it out.

However, with our StyleShoot machines these problems are erased. The intelligent software incorporated in the machine identifies and cuts out the background on a pixel level.

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15
May

Royal Academy

The Royal Academy have been using our services for a while now. They need product shots for online store. Their shop has a range of giftware; jewellery, scarves, calendars and more. They also have a range of art catalogues and prints that need digitising. However, this poses a unique problem. Getting a high enough quality image of these can be difficult. Whilst the product itself is simple, the prints, can be large, the catalogues awkward.

The Royal Academy of Arts has a unique position in being an independent, privately funded institution led by eminent artists and architects whose purpose is to promote the creation, enjoyment and appreciation of the visual arts through exhibitions, education and debate.

They have an extensive range of high-quality products from top designers and Royal Academicians. Often, but not exclusively inspired by the Royal Academy’s exhibitions, these items have been specially selected by the award-winning RA Merchandise team.

It is important that the digital representation resembles the actuality as closely as possible, meaning the image quality has to be very good.

The range of product, the required styling, along with adjusting lighting, and followed by extensive post-production would make this process long, and expensive with a traditional photography studio.

However, our machines can do it all. Our flatbed machine is especially excellent at digitising prints and fine artwork. At 111″ long and 85″ wide it is big enough to shoot all but the largest pieces, rendering a perfect cut out PNG every time in under 1 minute. Easy, time and cost efficient.

23
Aug

Selvedge use WeShoot at Ushoot Studios

Selvedge recently sent in a number of really excellent items for us to shoot. Skirts, cushions, blankets. A range of products that display the variety of their textile based collections.

Selvedge is a magazine that acknowledges the breadth of the significance of textiles as a part of everyone’s story. There are many sides to every story and Selvedge is dedicated to finding and nurturing textiles from every angle life. All of us are inundated with textile sensation, from the moment we are taken and wrapped in our first blanket. It is a uniting aspect of all humanity and one that cannot be underrated.

It began as a small collection of textiles and designers. But has over the years grown into a haven of rarified textiles and esoteric treasures. Behind every item – whether a handmade candle or antique table linen is a story worth hearing.

The various nature of the items we needed to shoot for Selvedge was no problem with the machines. The versatility of the upright and horizontal together make what could otherwise have been a difficult and painful process quicker, and easier.

28
Jul

WeShoot with LVBT, all things small and shiny

We have had over the last few months an increasing number of enquiries about shooting Jewellery and last week we had some really lovely but tricky pieces in from LVBT.com. We know that our Styleshoots machines are brilliant for statement jewellery but can they shoot the detail required for earings, rings, necklaces and other fine pieces? Ohhhh yes! With the help of our perspex riser, a bit of creative lighting and an eye for detail…

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As we cant bring the camera down to the product we need to raise the product up and combining this with the machines amazing ability to cut away the perspex means a perfectly detailed cut out image (an a fair bit of climbing and arranging!)

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The machines are all about speed, quality and reducing the need for post production to the bare minimum and jewellery is notoriously difficult… Well no more… Perfectly cut out quality images in minutes. We have been amazed at the results.

 combining gold and silver reflectors, some additional lighting, strategically placed bits of white card, some white tack and a bit of patience bought fort great results…

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