Bonsoir of London came to us the other week with an Emergency. They needed their range of luxury nightwear to be shot, and they needed it now!
They were established in 1926, an era that celebrated the cocktail pyjama, where fashionable hosts entertained guests in their luxury loungewear, and they’ve been going strong ever since.
Bonsoir celebrates this timeless elegance, offering stylish designs carefully tailored to the highest standard using the finest quality fabrics, to ensure durability and exceptional comfort.
Their philosophy is one of exceptional quality, style and comfort.
When coming to capture these garments and properly expose them as the high end products they are, it takes a high quality of photography. So when they found us at Ushoot they were quite pleased.
170 items to be shot, using our new ModelShoot service as well as our product photography, and all in three to four days.
The gauntlet was laid down and we bent to pick it up.
We quickly discovered the difficulties of shooting these garments. Brushed cotton and silk creased quickly and easily meaning constant re-ironing. Plus capturing the garments in a manner that really showed the quality of the materials and the tailoring created new hardships.
We persevered, and our obstinence in the face of impending frustration was rewarded with done.