Anna & Louis is an online boutique for women and children, created and run by Isobel, who for many years worked in the fashion Industry. She spent a lot of time, day to day, searching for the perfect piece of cloth that reflects a bit of her personality for both herself and her children: smart, casual, simple, chic. Often her choices gained her a lot of compliments. However, she decided there was something missing, she wanted to spend more time working for herself and more time with her children. So, she created Anna & Louis.
Isobel is heavily influenced by her experience of the Spanish fashion marketplace and by Spanish style. She thus provides a boutique where she sources a number of great, interesting Spanish brands. With an online personal shopper section to her website she aims to provide a service to help you find clothes for any occasion or to create your individual look.
Isobel’s passion and dedication is inspiring and really shows. One thing that we found very interesting when she came in to do her shoot was her desire to use props in the product photography. This isn’t the first time we’ve had a client use props, the effect can be a simple but startlingly effective one. Here she used flowers, for example a foxglove, the white of the foxglove flower highlights the clean crisp white of the piece, whilst gently introducing the green of the stem which adds contrast lifting the image, and giving it a little more life.
Previous shoots like one we did a while ago with Quack Quack Moo, a babywear company, have also used props.
It brings the clothing to life, it gives movement and creates a dynamic element to the imagery which is refreshing when compared to the clean cut almost surgical product photography you normally come across.