Blog

07
Jun

Oxford Shirts

Oxford Shirts started over 30 years ago and has gone from strength to strength over the years, gradually evolving from knitwear into having full collections of Men’s, Ladie’s, and Children’s wear. Based in the picturesque market town of Burford in the Cotswolds their first shop has expanded over the years. They now have a space of 8 shop frontages, all sympathetically designed to incorporate the buildings heritage and character.

Their clothes are high quality designer fashion wear. They recently sent on a selection of men’s shirts for us to shoot. Their shirts come a variety of colours and designs, from the more ‘out-there’ designs to simple or bold block colours.

The brief for their shirt was detail and flat lay shots of the shirts requiring a careful and very precise uniformity to the imagery. This would regularly require a large amount of post-production, resizing, cropping, and using an overlay feature to perfectly replicate the imagery.

Our machines, with set lighting, and a handy overly feature allow us to style and shoot the shirts in precisely the same way on our flatbed Styleshoot machine quicky and efficiently every time, removing the need for extensive post-production. This uniformity allows for a neat display of the product both online and in print that shows clearly the difference in each shirts colour and print.

All our images go through a rigorous quality control process, which sometimes entails tweaking or even re-shooting of products to ensure the highest standards.

07
Jun

Miss D

Miss D boutique is a beautiful boutique store that sells fabulous, beautiful plus sized women’s clothing. These clothes have a focus on quality, and they are designed around people.

We love their range, from bold patterns to simplistic understated and elegant colours.

However, they had a problem, which was getting good photograph that shows the cut and style of the clothing on mannequin. With Plus-sized clothing still being a small (though growing) part of the fashion market, not every studio has a mannequin large enough and unless they want to spend a large amount of money purchasing one (then finding a place to store it and organising to get it to the studio for each shoot) their options were limited.

However, when they found out we had a plus-sized mannequin in our studio they were delighted.

We wheeled our mannequin into place by our vertical machine and set to work. The results… excellent.

07
Jun

The Braided Rug

The Braided rug company is based in Aberdovey in Wales. Small factories have been making braided rugs in the foothills of the Blue Ridge Mountains for the last 100 years. They imitate the rag rugs made by the early settlers on the east coast of America, and are a true design classics.

But more than that, they are beautiful to look at, and tremendously practical as well. The rugs they sell are the real thing, and they have uncompromising quality standards.

The yarns are spun, dyed into a rainbow of colours, and then woven into braids. These braids are then sewn by artisans (who often sign their work). This process isn’t quick, but the results are incredible.

They sent in a selection of accessories, coasters and table runners. These beautiful products come in a plethora of fabulous colours and designs that we just loved. Shooting these traditionally can be tedious. The braids allow for a small space between the weave, which when removing the background from the imagery is immensely time consuming. However, with our Styleshoot machines this problem is nullified. They automatically identify and remove the background, creating a neat cut-out PNG ready for use online or in catalogue.

22
May

Pyrus Shoot their newest collection at Ushoot Studios

We love having Ash come in with their fantastic ranges, he is enthusiastic, friendly and an extremely accomplished user of the vertical machine. So it is always a pleasure. It was his second visit to our studio recently and as last time he cracked on with a smile.

Ash and Lorraine met whilst studying at London College of fashion and then joined forces to establish Pyrus in 2005.

12 years on and Pyrus is doing very well with a really lovely selection of womenswear. The aim of their brand is easy wear modern classics. Clothes that won’t drop out of fashion next season, rather remain impervious to the swiftly changing courses of fashion fads.


Their designs are lovingly thought through, inspired by trips to everywhere from India to local art fairs and markets. Stocked internationally, across UK, Spain, France and even Japan, they now have a loyal following, and it is easy to see why.

Based in East London, UShoot was a great find for their product photography needs. The ability to control the shoot suits such a bespoke and unique brand very well. We very much look forward to seeing Ash next season with their newest ranges!

18
May

STYLEWORX

STYLEWORX puts the hottest names in fashion right at your fingertips, with a fresh mix of well-established brands that you know and new brands you’re going to love.

They are one of our earliest clients. Last week they sent in some really superb special edition clothing from Champion. Our vertical machine did what it does best and made light work of the shoot.

With a huge range of well-known brands, from Calvin Kline to Eastpak; Styleworx has everything you know and love in your clothing. But it’s not just about the big brands, they stock a number of high end smaller brands that you may not have heard of before, but carefully selected and sourced by their discerning standards, they know you’re going to love them. Stocking both menswear and womenswear it’s a one stop shop for your fashion needs.

17
May

Air and Grace

We received a selection of Air and Grace’s newest shoes.

Claire Burrows began Air and Grace only two years ago. The concept came from the fact, that like many women she was spending an extortionate amount of money on beautiful shoes that she never wore. Never wore because they hurt. There is only so much pain you are willing to go through before you simply have to give up on them.

Thus Air and Grace was born. Claire is a graduate from London College of Fashion with over 20 years in the industry, she saw the gap an obvious gap in the market place, and through a lot of hard work she has managed to fit into it. Her shoe give your feet bounce and your toes wiggle room. The Tender Loving Air® technology provides three layers of luxurious memory foam cushioning which is cleverly hidden, so you can enjoy the feel good factor without compromising on style.

Stunning shoes that love your feet, with none of that awkward orthopaedic clunkiness.

16
May

Selvedge

Selvedge has been using our services for a while now, and we really love receiving products from them. Their products range from dolls, to gorgeous scarves and throws. It is really nice to have customers like Selvedge, the products are amazing, and by working closely with them, we are able to give them exactly what they want.

There are many sides to every story and Selvedge is dedicated to finding and nurturing textiles from every angle life. All of us are inundated with textile sensation, from the moment we are taken and wrapped in our first blanket. It is a uniting aspect of all humanity and one that cannot be underrated.

It began as a small collection of textiles and designers. But has over the years grown into a haven of rarified textiles and esoteric treasures. Behind every item – whether a handmade candle or antique table linen is a story worth hearing.

The various nature of the items we needed to shoot for Selvedge was no problem with the machines. The versatility of the upright and horizontal together make what could otherwise have been a difficult and painful process quicker, and easier.

15
May

Royal Academy

The Royal Academy have been using our services for a while now. They need product shots for online store. Their shop has a range of giftware; jewellery, scarves, calendars and more. They also have a range of art catalogues and prints that need digitising. However, this poses a unique problem. Getting a high enough quality image of these can be difficult. Whilst the product itself is simple, the prints, can be large, the catalogues awkward.

The Royal Academy of Arts has a unique position in being an independent, privately funded institution led by eminent artists and architects whose purpose is to promote the creation, enjoyment and appreciation of the visual arts through exhibitions, education and debate.

They have an extensive range of high-quality products from top designers and Royal Academicians. Often, but not exclusively inspired by the Royal Academy’s exhibitions, these items have been specially selected by the award-winning RA Merchandise team.

It is important that the digital representation resembles the actuality as closely as possible, meaning the image quality has to be very good.

The range of product, the required styling, along with adjusting lighting, and followed by extensive post-production would make this process long, and expensive with a traditional photography studio.

However, our machines can do it all. Our flatbed machine is especially excellent at digitising prints and fine artwork. At 111″ long and 85″ wide it is big enough to shoot all but the largest pieces, rendering a perfect cut out PNG every time in under 1 minute. Easy, time and cost efficient.

04
May

Sixteen47 return to Ushoot Studios

Sixteen47 recently came to us for a solution for their product photography, and we were more than happy to be able to help.

A couple of weeks ago they sent in the first batch of womenswear for us to shoot. Using the new mannequin, we did so, quickly and efficiently. They were obviously pleased with the results as we quickly received the next load that needed shooting.

Sixteen47 is the clothing brand set up by Helen Teague and Dawn French. Their clothes effortlessly combine style with quality. Read More about Sixteen47

The clothes themselves are beautifully ad thoughtfully designed. And designed with plus sized women in mind, the fit is flattering rather than it simply being a large copy made for smaller women.
For those who need and want stylish and interesting clothes that fit and work for both their personal and work life, this extended size range, is perfect. It can be demoralising clothes shopping especially online where you can’t try things on, but with Sixteen47 the results are always simple great clothes.

You can find Sixteen47 at 69 Gloucester Avenue, London NW1

Find out more, and check out their clothing range here

04
May

RHINO

Rhino make some of the finest clothing for all sports, including rugby, football, hockey, lacrosse, netball, basketball and volleyball. Whether you play the cold and rain or the heat and sun, their clothing is high quality, high clothing that works in tandem with your body.

We’ve been shooting Rhino gear for a while now. The obvious quality of the materials and make, makes it easy to shoot.

What they needed was a simple, cost efficient solution to getting their products shot. Ushoot Studio then seems like a no brainer.

Rhino is currently the official supplier to England Rugby, The Welsh Rugby Union, Bath, London Wasps, Cardiff Blues, St Helens Rugby League and The British & Irish Lions.

We look forward to the next batch they send in.